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About Our Team

We are a team of passionate beauty enthusiasts, certified nail technicians, and skincare experts dedicated to helping Australians achieve salon-quality results at home.

Our Story

Beauty & Nails Mobile was born from a simple observation: while Australians love looking and feeling their best, quality information about at-home beauty care was surprisingly hard to find. Too many resources were either overly promotional, lacking in substance, or completely irrelevant to our unique Australian conditions.

Our founding team met through various professional beauty circles in Melbourne and Sydney back in 2019. We were all frustrated by the same thing—clients coming to us with damaged nails from improper DIY techniques, skin irritated by products unsuitable for Australian climates, and a general lack of understanding about basic beauty hygiene and safety.

We decided to pool our collective expertise—spanning nail technology, dermatological science, cosmetic chemistry, and salon management—to create the resource we wished had existed when we were starting our own beauty journeys. What began as a small blog has grown into a comprehensive platform trusted by thousands of Australians.

Every piece of content on Beauty & Nails Mobile is created or reviewed by qualified professionals with hands-on experience. We test products in Australian conditions, consider our intense UV exposure in all skincare recommendations, and understand the unique challenges of maintaining beautiful nails in our diverse climate zones—from the tropical humidity of Queensland to the dry winters of southern states.

Our commitment goes beyond just providing information. We believe in empowering our readers with the knowledge to make informed decisions about their beauty routines. Whether you are choosing between gel and acrylic extensions, looking for the right skincare routine for our harsh sun, or simply wanting to know how to properly care for your cuticles, we are here to guide you every step of the way.

We are particularly passionate about nail health and safety. Having seen firsthand the damage that can result from improper techniques or unsanitary practices, we dedicate significant resources to education about hygiene standards, proper tool sterilisation, and signs of nail problems that should be checked by healthcare professionals.

Thank you for being part of our community. Whether you have just discovered us or have been reading our guides for years, we are grateful for your trust and committed to continuing to provide the highest quality beauty education for Australians.

Meet Our Team

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Sophie Chen

Certified Nail Technician

With over 12 years of experience in the nail industry, Sophie has worked in some of Sydney's most prestigious salons before dedicating herself to education.

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Dr. Emma Richards

Health & Beauty Writer

Emma combines her background in dermatology with her passion for accessible health communication to create evidence-based beauty content.

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Michelle Torres

Beauty Industry Consultant

Having managed beauty businesses across Australia for 15 years, Michelle brings invaluable industry insights to our product recommendations.

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Rachel Kim

Master Nail Artist

Rachel is an award-winning nail artist whose work has been featured in Australian fashion magazines and beauty publications.

Our Values

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Evidence-Based

All our advice is backed by professional expertise and scientific understanding. We never recommend techniques or products without proper research.

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Australian Focus

Our content is specifically tailored for Australian conditions, regulations, and availability. We understand the unique challenges of beauty care down under.

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Honest Reviews

We provide balanced, honest assessments. When we recommend products, we tell you the pros and cons so you can make informed decisions.

Ready to Transform Your Beauty Routine?

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